How ROI-focused technology empowers multi-venue leisure groups

How Smeetz empowers multi-venue leisure groups to scale profitably

How Smeetz provides ROI-focused technology to empower multi-venue leisure groups

Leisure venues have long relied on legacy systems for ticketing, customer service, marketing, and day-to-day operations. Some companies in this sector aren't interested in trends like sales and customer‑service AI automation. But the mindset of "why change what has always worked" is creating a divide in the leisure industry between legacy system users and those who embrace the next generation of agile, AI-powered systems.

Venues that adopt new technology are often able to streamline operations, enjoy labour cost reductions, and provide a better user experience. They are also able to take advantage of reduced operating costs. Overall, the technology enables an ROI-focused approach to business.

Meanwhile, AI impacts customer experience. Customers have come to expect the streamlined experience, instant chatbot support, and personalised recommendations that AI-powered tools provide. They may become frustrated with legacy systems that do not offer the same speedy, personalised responses.

The disadvantage of legacy systems

Leisure venues are realising that outdated software puts them at a significant disadvantage compared to competitors who have embraced the next generation of technology. By using AI to lower costs and improve user experiences, venues can increase profitability compared to those still relying on ageing software.

Cloud-based, unified commerce platforms like Smeetz, designed specifically for the leisure industry, are especially vital for businesses with multiple venues.

How important is AI in the era of leisure industry consolidation?

The use of new tech goes hand in hand with the consolidation that's currently happening in the leisure industry. Stakeholders, investors, and owners consolidate venues and brands to join forces, pool their resources, and capitalise on the ideas and strategies that have already brought them success. These multi-venue businesses can also remove redundant costs, negotiate better deals with contractors and suppliers, and share resources.

Operating multiple venues opens the door to scaled-up profits. However, there is a potential downside to such mergers. They make managing the business much more complex. Any problems get compounded across multiple venues, and solving issues in one place could come at the expense of others.

That's where AI-enhanced technology comes in.

AI can help centralise operations for multi-venue businesses. Rather than operating independently, each venue will have access to the same data, resources, and tools.

AI can indeed result in better user experiences and labour cost diminution, but it can do much more.

How AI helps with decision-making

Large operations produce a lot of data. Multi-venue leisure companies can use AI to get the most out of this information. For instance, real-time performance metrics about ticket sales, revenue, worker hours, and customer feedback can help with decision-making. Rather than crunching all the numbers manually, AI tools can handle the analysis and provide the insights decision-makers need to choose the best strategies and make the right operational changes. Since the analysis is automated, it happens very quickly, allowing for minute-by-minute adjustments if needed.

Finding the right technology for multi-venue operations

AI is a new and rapidly evolving sector. As such, it can be difficult to find tech service providers that can deliver the desired results.

Smeetz is uniquely positioned to offer AI-powered services for automation, ticketing, and analytics. Because it functions as a unified commerce platform, all the necessary tools come in a single package. Data from customer relations, sales, staffing, and revenue are all in one place, so there's no need to collect data from different sources. The data is transferred straight to analytics tools, meaning users get insights in real time without having to do any manual entry.

As an early adopter of AI, Smeetz has already fine-tuned its platform and is especially well-positioned to bring the benefits that AI promises. For instance, Atlas AI, a sales and customer service chatbot, can save time by handling basic questions, sending marketing messages, and walking customers through ticketing or scheduling. Such tools free staff members for higher-level tasks that directly impact operations and customer experiences. Even a single tool like Atlas AI can make an entire operation more efficient.

With so many unproven service providers making big promises about their AI systems, it's important to choose one with a proven track record of success. Smeetz is trusted by major international players like Hadrena and Museum of Illusions. These brands are rapidly expanding and operate multiple venues using the Smeetz platform.

One client, Fort Boyard Aventures, was able to handle 30% of its customer queries with Atlas AI, reducing the amount of time staff had to answer simple customer questions. Thanks to the real-time data collection and analysis, such metrics are easily available so users can quickly see the benefits of the system.

With its wealth of AI resources and its centralised approach, Smeetz creates a leverage effect at the group level by using data, automation, and analysis to increase profits.

Adopting AI without disruptions

Some leisure companies are reluctant to adopt technology because they think the process of switching from their current system would be too hard. They fear that they lack the infrastructure and that staff training would take too long.

Smeetz understands this and offers a streamlined onboarding process. Since it's an SaaS system, there's no need to hire an on-site IT team to manage servers.

Smeetz is designed to be intuitive and easy to use, so staff can quickly learn how to work the systems and show customers how to use ticketing kiosks or other features. Also, every client gets a dedicated account manager. This professional can help plan onboarding so that there are no disruptions. The seamless onboarding is especially important for multi-venue operations because any delays or problems that occur get compounded.

Finally, as an SaaS provider, Smeetz has ongoing support for all its clients. Employees can get quick help for issues or receive clarification if there's something they don't understand.

Leading a transformation in your leisure group? Let's connect and explore how Smeetz can play a strategic role in your growth and operational evolution.