The AI-native attractions management platform.
Go beyond ticketing.
One platform for ticketing, payments, dynamic pricing, marketing, and analytics. Built from the ground up for the AI era, not retrofitted onto a ticketing engine.


Built for the venues your guests love.
From indoor trampoline parks to 19th-century castles, Smeetz adapts to how your business sells. Memberships, timed entry, F&B combos, birthday packages, multi-site passes. One platform for all of it.
Six modules.
One backbone.
Two core modules capture every transaction across every channel. Four AI add-ons turn that data into revenue, retention, and better decisions. Use two. Use six. The data never gets stuck in between.
modules.
One stack.
All connected.
Stop selling tickets.
Start selling experiences.
And every small thing
that makes them worth returning for.
A ticket is a transaction. A returning guest is a relationship. The difference between the two is retention, lifetime value, and the kind of word-of-mouth no ad spend can buy.
Most ticketing tools were built for a single gate scan. That is fine for the 1990s. It does not help you run a modern venue where guests expect a frictionless experience from booking to exit.
"The venues winning this decade own the entire commerce flow and let AI run the heavy lifting."
Smeetz replaces the patchwork. One unified platform, one AI layer, one source of truth across every channel you operate.
What changes when everything connects.
Most venues run on four or five separate tools. Every tool works in isolation, every report needs manual work, and every upsell gets missed. Here is what operators experience when they move to Smeetz.
Without Smeetz
- Fragmented systems that do not talk to each other.
- Manual decisions based on last season's numbers
- Scattered data with no single view of performance
- Hours spent on reports that should take minutes
- Generic campaigns with low engagement and no attribution
- Missed upsells and inconsistent guest experience
- Clunky checkout that drives booking abandonment
With Smeetz
- Ticketing, POS, payments, and analytics in one platform
- AI adjusts pricing and campaigns based on real demand signals
- Every data point in one place, updated in real time
- Automated reporting that saves hours every week
- Personalised campaigns triggered by actual visitor behaviour
- Smart bundles and automated upsells at every touchpoint
- Seamless, fast experience from booking to exit
Results that speak for themselves.

"Using Smeetz' smart pricing tool, we were able to implement a dynamic pricing strategy to optimise the capacity of each time slot. The results were immediate."

"The dynamic pricing is very simple - the more the customer buys in advance, the better the price. Our revenue predictability has improved significantly."
"The changeover to Smeetz was a pleasure - seamless, quick, and efficient. For a small community business like ours it has been genuinely transformative."
Common questions.
Smeetz is an AI-native management platform built for visitor attractions. It covers ticketing, POS, payments, dynamic pricing, marketing automation, and guest operations in one connected system. Most operators use Smeetz as their single platform, replacing three to five separate tools.
A standard ticketing platform sells tickets. Smeetz does that and also handles payments, pricing intelligence, guest marketing, and operations on the same data layer. Because everything is connected, your pricing responds to real demand, your campaigns trigger off actual booking behaviour, and your team stops re-entering data between tools.
Smeetz works with amusement parks, zoos and aquariums, museums and cultural sites, family entertainment centers, and theaters and live entertainment venues. It handles both high-volume timed entry and seat-based events. Operators range from single-site independents to multi-site groups across Europe.
Smeetz analyses your historical booking data, current demand signals, and calendar patterns to adjust prices automatically. You set the rules - minimum price, maximum price, how aggressively prices move - and the AI works within those guardrails. Prices update in real time across your website, POS, and connected OTA channels.
Most venues go live within four to eight weeks. The timeline depends on the complexity of your product catalogue, access control setup, and any data migration from your current system. Every onboarding includes a dedicated implementation and account manager.
Yes. Smeetz connects natively with leading access control providers, accounting software, and CRM platforms. There is also a full REST API and webhooks for custom connections. Most venues integrate their existing tools as part of the standard onboarding.
Smeetz is built as a full replacement, not an add-on. The implementation team handles data migration, product setup, and staff training. Venues typically run their current system in parallel during the transition and cut over once the Smeetz setup is fully validated.
Ready to connect everything?




































