Armed with your data, implement dynamic pricing strategies to optimise your sales and better manage your limited capacities — start simple and move on to a model with artificial intelligence.
Start by testing several pricing models and only show dynamic prices to a pre-defined percentage of your audience.
Once familiar with simple strategies, take the next step and develop your own strategies based on your sales forecasts and artificial intelligence.
Measure the impact of your smart pricing strategies by analysing your current sales and forecasting future sales.
The results of a dynamic pricing strategy depend on your objectives. Do you want to increase your revenue or shift bookings to off-peak times? Do you have limited capacity to manage?
Secure pre-sales by encouraging your customers to buy tickets 2x earlier with prices that increase as you get closer to the final date.
Optimise your capacity management and increase your attendance rate by 10% by spreading the visits between peak days and off-peak hours.
Offer prices that closely follow your customers' willingness to pay. Over time, you can expect an increase in revenue of 15 to 20%.
Counteract last-minute booking trends and declining occupancy rates by optimising your limited capacity due to COVID-19.
"Unlike hotels and airlines, cultural and tourism providers do not have an integrated solution to optimise pricing during peaks and lows."
The purpose of dynamic pricing is to meet the real demand of your customers with prices that are calculated according to your data.
This pricing strategy allows you to adjust prices in real time based on various industry-specific factors such as demand, weather forecasts, peak hours, days of the week, time remaining before an event, traffic on your website, etc.
Learn more about smart pricing in the leisure and event industry. Discover the 5 benefits of using this pricing method for organisers.
Smart pricing with Smeetz is easy. You create your own strategies by configuring one of our models.
Your price increases linearly between a starting price and a final price. This model makes it easy to get started - the closer you get to the date, the higher the price.
Your price is changed at each time step you set. This method is perfect if you are interested in selling several "packs" of tickets at different prices (e.g. early-bird tickets).
Your price varies between a minimum and a maximum price with the objective of increasing your income. The artificial intelligence algorithm takes into account the number of tickets sold.
Your price varies between a minimum and a maximum price with the objective of selling as many tickets as possible. The artificial intelligence algorithm takes into account the flow of tickets sold.
Our artificial intelligence tool is designed to learn from your past data to produce the best outcomes. As a result, your optimisation strategies become become smarter day after day.
Whether you are starting out or are an expert in dynamic pricing strategies, our specialists will guide you throughout the process. Get in touch with one of our experts to develop your own strategy.
Fill in our form with some information and one of our experts will propose a strategy adapted to your needs.
Our algorithm will always follow your guidelines, so you will stay in control of your pricing strategy. You can adapt your parameters at any time.
Define your custom price range by setting a minimum and maximum price that our algorithm will never cross.
A/B testing allows you to apply a smart pricing strategy only to a specific percentage of your audience. The rest of your traffic will still see your base price which will remain static.
Override your automated pricing strategies at any time by manually inserting the pricing of your choice.
Our data analysts and consultants are here to answer all your questions.