By entering the era of digitalisation, most industries went from almost zero data to getting thousands of information a day. Already well established in the retail and e-commerce industries, data analytics is just starting to get a foothold in the attractions and cultural industries. But what should I do with all that data is often the question we get from our client. 

In this article, we will describe and give you insights on how to analyse important data for your business to help you

1. Take more informed decisions and drive your strategy

2. Monitor and improve your business’ performance

3. Improve your operational efficiency

4. Improve your communication and advertising

What are the main analytics you should focus on?

Have you ever wondered how you could make more revenue? Who are your customers? Where do they come from? What revenue do they bring to your business? I bet you did. Let’s take a closer look at the analytics your business you focus on to grow your business.

Sales analytics to better understand your business

Sales analytics are data related to your sales performance and revenue such as your ticket sales, the number of bookings and the revenue per booking. It helps you closely monitor your conversion rate to ensure you stay on the right track.

Channels analytics to better understand where your customers come from

Channels analytics analyse your sales performance across all distribution channels - your website, social Ads, OTAs, partners, on-site, etc. You can filter these results by product as well to learn which product is sold the most through which channel. It allows you to find out exactly how much sales each channel brings and track how well your partners are performing to reward them for their marketing efforts.

Customers analytics to better understand your audience

Customer analytics give your insights about who your best customers are, where they come from and what language they speak. The data collected at an individual level is crucial in generating successful marketing campaigns. By gaining insights from your customer analytics, you learn more about their behaviour patterns and monetisation potential.

Website analytics to better understand the customer buying experience

Website analytics help you keep track of metrics such as website visits, widget opening, abandoned carts and conversion rates. Our website tracker lets you analyse in depth traffic and visitor behaviour on your booking widget. It allows you to better understand your customers and where the customer experience can be improved.

Product analytics to better understand your products’ performance

Product analytics help you keep an eye on your product sales and get an overview of available, pending and sold tickets to understand how your products are performing. Spot at a glance your best performing products, monitor their specific conversion rates and track your average order value.

Start taking full advantage of your data with Smeetz

You have all your data available in front of you but don’t know what to do with it. Our powerful analytics dashboards make it easy for you to turn valuable insights into winning strategies and develop your business. 

Our five new analytics dashboards help you keep track of your sales, analyse your marketing performance, get to know your audience and much more without having to collect data manually. With access to a large set of live analytics, you will be able to quickly identify what strategies work best and make data-driven decisions about where to invest your marketing and sales budgets.

• Find all your data such as analytics, reports and KPIs about your sales, products and customers in one place.
• Track results in real time by monitoring trends, anticipating attendance and forecasting sales to turn data into valuable insights.
• Stop guessing and start acting on data-driven insights to better allocate your staff, resources and budgets.